Google's AI is now answering questions about your firm – without showing your firm.
When someone in your area searches for the services you offer, Google's AI Overviews and AI Mode appear at the top of results and recommend specific firms. Most of the time, those firms aren't the ones paying for SEO. Citaition shows you exactly what AI is saying – and why – across all five major surfaces buyers use to find firms like yours.
No card. 10 minutes to set up. Built for law firms, accounting firms, and consultancies in the US.
Five AI surfaces. Five different stories about your firm.
Most visibility tools show you a single number. Citaition shows you what each major AI surface – Gemini, ChatGPT, Perplexity, plus Google's AI Overviews and AI Mode – is actually saying about your firm in your area, across hundreds of real-world buyer questions.
Why measure all five? Because they disagree. A firm dominant on Gemini might be invisible on Perplexity. The buyer using ChatGPT to research options never sees the same answer as the one searching Google. And the third-party sources each AI surface trusts vary by industry, by area, and by query.
If you're not measuring all of them, you're guessing.
Real data from a US firm. AI Overviews triggered on 83.8% of buyer queries in their area. Top cited sources: youtube.com, reddit.com, coursereport.com – none of them their own website.
AI search is already driving buyer decisions. Most firms can't see it.
Google has changed how people find you. AI Overviews and AI Mode now appear on most service-related searches in major US areas. They name specific firms. Across thousands of professional services queries we've tracked, the firms cited come overwhelmingly from third-party sources– directories, review sites, editorial mentions – not from the firms' own websites.
Buyers are also skipping Google entirely. When researching professional services, they ask ChatGPT, Gemini, or Perplexity. The answer they get names specific firms. The firms named often aren't the ones leading the SEO race– and they vary depending on which assistant the buyer happens to use.
What's measurable is influenceable. Citaition shows you exactly which sources AI is pulling from for the queries that matter to your firm – and where you need to be cited to start showing up.
Onboard in 10 minutes. See your visibility map by tomorrow.
Tell us about your firm
Add your domain. Citaition maps your practice areas, geographies, and competitors automatically.
Citaition runs hundreds of real buyer queries
Across Gemini, ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The same kinds of questions your prospects are asking.
You see exactly where you stand – and what to fix
Per-surface scores, citation source breakdowns, competitor comparisons, and ranked actions for moving the needle.
See your firm's AI visibility map this week.
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Built for the US legal, accounting, and consulting markets. Questions? alex@citaition.io
Every AI assistant sees your brand differently.
Citaition surfaces what each one says – and what to do about it.
The same brand. Five very different stories.
ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode reach different conclusions about the same brand. We consistently see visibility spreads exceeding 10 percentage points – a gap that's invisible without provider-specific tracking.
Example: provider visibility spread for a B2B SaaS brand
Competitor content can silence your brand entirely.
When a competitor's comparison page is cited as a source, weaker brands disappear from the response completely – not ranked lower, simply absent. 68.8% of AI responses contain at least one competitor mention.
Competitor blog post cited as source
Brand not mentioned in response
AI doesn't hedge. Your brand is the answer or it's absent.
48.1% of AI responses give no recommendation. The brands that do win get strong endorsements – not hedged mentions. We identify the specific content gaps preventing strong recommendations.
See which pages AI actually reads – and which it ignores.
Every AI response cites sources. We track which pages – yours, your competitors', and third-party sites – are being pulled into AI responses, so you know exactly what content is shaping the narrative.
Built on ongoing research across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. Learn how to improve AI visibility · Read our research findings